Well hello! Come on in and sit down, we have some more titbits for your delectation.
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Influencing the World
Need to increase the profile of a chosen academic on the world scale? Project Syndicate should be up your bag of sleeves, in your sleeve of tricks, oh, you know what I mean. Recent contributors have included Joseph Stieglitz, Gordon Brown, Martin Sorrell and many other luminaries I am too ignorant to have heard of. You can upload an article for their consideration by the way.
On that, the World Economic Forum are increasing their academic partners from 25 to 200 – I can’t find if we are on the list though. http://www.weforum.org/academic-networks
This is linked, I promise
A judge in the good ol’ US of A has ordered Red Bull to pay $10 to any American citizen who felt they didn’t receive wings having drunk their product. No need to prove they bought it or to show how it affected their entire life, leaving them a shell of themselves with no job, prospects or pep. I don’t know how they decide these things, but y’all better get out there and lay down some influence, on a world scale, or we could be next.
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Predicting the future
The future of brand communications. Oh yes. A load of articles on what the future holds split into neat subject area parcels. What is not to like? Seriously, this is good. Forget all the other bumpf in this email and just read this. Then re-examine your life. Loser. http://www.warc.com/Topics/AdmapAt50.topic
More future predicting. This time from Martin Sorrell ‘imself (wot, no Sir?). http://forumblog.org/2014/10/future-life-2064-urbanization-cognitive-enrichment/
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Innovation by location
A list of start-ups: organised by city, the year they were founded, whether they received angel or venture capital funding and a list of acquisitions. I found it fascinating, although it couldn’t be classified as an integral aspect of my job… just doing a bit of research for the insights email… ahhhhh, I love this mailing; you give my wandering mind purpose and function. http://www.seedtable.com/
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HE commentary
Wonkhe – just chanced upon this curiously named website. Apparently it has been going for 3 years, so you’ve all probably seen it somewhere before. It talks about things affecting HE and has an interesting board.
Why women leave academia and why universities should be worried
http://www.theguardian.com/higher-education-network/blog/2012/may/24/why-women-leave-academia
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Digital Marketing
American Teens favourite social media sites aren’t what they used to be: Instagram tops a poll with 76%, followed by Twitter (59%), Facebook (45%), Pinterest (22%) and Tumblr (21%). Poor old Facebook used to be at 72%… http://www.warc.com/LatestNews/News/Instagram_is_top_social_site_for_teens_.news?ID=33720
Nielsen has released a report (using a video involving a Mexican wrestler from American brand Jarritos) showing that if you click on a video because you thought it looked interesting, then there’s a high probability that you’ll think positively about the brand that made the clip. But if the ad simply showed up as a 15- or 30-second pre-roll ad before a video you were waiting to watch — that is, you didn’t have any choice but to see it — the ad was only marginally more effective than if you’d watched no ad at all.
Terminal 4 (the CMS company, not the runway) have done a web survey
http://www.terminalfour.com/blog/posts/the-definitive-2014-higher-education-web-survey.html
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Online learning
The maker of the first MOOC apparently. They have 4m+ learners and 1m+ in Africa. http://alison.com/ Horses for courses.
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Things that everyone seems to know about already
Looking for some images to promote living in Edinburgh? You could do worse than linking to this
Young people lack workplace skills, firms say in survey http://www.bbc.co.uk/news/business-29454002
LinkedIn have started trying to rank universities based on which grads get employed at the best companies. We feature
http://blog.linkedin.com/2014/10/01/ranking-universities-based-on-career-outcomes/
LinkedIn’s New Tools Help Students Plan Future Careers
http://feedproxy.google.com/~r/readwriteweb/~3/LWeYlVId4Tc/linkedin-career-tools-students
Top 20 university’s searched for on Google. We’re not on it. http://www.bbc.co.uk/news/business-29240959
Muchas Gracias.
insightsatuoe 