All change in Edinburgh at the moment – the tourists have gone, the weather is almost back to being nice and the next wave of undergrads are almost upon us. Why don’t you take a minute out to breathe in the familiar air of UoE Insights – episode III
The twist for the third edition is that I have had slightly less time to actively source material, so most of my news has come from WARC and therefore leans heavily towards digital marketing type updates. I promise to try harder next time.
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SOCIAL MEDIA NEWS
Instagram are no longer all about the pictures…
Picture sharing social network, Instagram, has launched three new business analytics tools to help monitor how branded content is shared on the network. http://www.research-live.com/news/instagram-offers-ad-insight-tools/4012155.article
You gotta earn it
According to a survey by someone trying to buy exposure, Facebook is trusted by only 17% of US consumers. This is about the same that Government Ministers and Politicians generally received in the Veracity index (i.e. not much). Interestingly, Professors / Academics are one of the most trusted. http://www.warc.com/LatestNews/News/Google_trusted_more_than_Facebook_.news?ID=33501
http://www.ipsos-mori.com/Assets/Docs/Polls/Veracity2011.pdf
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ADVERTISING NEWS
Amazon set to go toe to toe with Google. Again.
Online retail giant Amazon could be preparing for a major expansion into the online advertising market, with tests of a new ad placement platform expected to commence later this year. http://www.warc.com/LatestNews/News/Amazon_eyes_ad_market.news?ID=33473
Data on click-through rates for a variety of mobile tech
Click through rates differ by what is being used. All the numbers are still under 1% though, which I find difficult to get too excited about …. http://www.warc.com/LatestNews/News/Mobile_ads_work_well_in_apps_.news?ID=33503
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INTERNATIONAL NEWS
China plans its own PC system
China plans to release a new operating system for PCs as early as October this year in a bid to end its reliance on imported software from Western companies like Google, Apple and Microsoft, a leading Chinese official has disclosed.
http://www.warc.com/LatestNews/News/China_plans_its_own_PC_system_.news?ID=33484
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THE UNIVERSITY NEWS
The Peter Higgs Effect
We are now 45th in the global ARWU rankings (20% of their ranking is down to Nobel prizes / Fields Medals)http://www.shanghairanking.com/ARWU2014.html
Students who live at home
According to Santander 22% of students live at home, which surprised me so much I am not sure it is true. I’ll explore more for next time (ooh, what a cliff-hanger).
Arrivederci
insightsatuoe 